Shanghai, China, March 2022 – MindMotion Microelectronics announced that Geoff Lees, the world-famed MCU leader, joined MindMotion as Senior Vice President of Strategy and Innovation.
Geoff Lees was Senior VP and GM of Edge Processing Business Unit in NXP Semiconductors, who led the product and R&D teams to drive the high growth of microcontroller, application processor and networking processor businesses and built NXP the giant in the embedded system industry. Prior to that, Geoff was Senior Vice President in Freescale Semiconductors and took charge of microcontroller and application processor businesses. Geoff is a veteran in MCU with over 30 years of expertise. He introduced the first 32-bit Flash memory MCU, led the development and launch of the first Cortex-M0 and dual core M0/M4-based MCU, innovated the Arm-based heterogeneous asymmetric multicore architecture, launched the crossover processor concept with i.MX RT families. Geoff also drove the i.MX application processor as the most popular Arm-based one in Automotive, Industrial, e-readers, and mass markets.
“Geoff’s join in MindMotion is of extraordinary value. As an outstanding leader in the embedded system industry, Geoff brings us not only professional experience, but fame and connections as well.” Geoff is spoken highly of by Dr. Zhongjie Wu, founder and president of MindMotion. “With Geoff’s participation to MindMotion, it’s helpful for building MM32 into a cutting-edge product portfolio, making MM32 well-known in China and globe, extending its presence and increasing its market share among more customers. It can also be a boost for us to develop a long-term strategy towards future growth for MM32 MCU in high-end industrial, IoT microcontrollers and automotive electronics.”
