hello and welcome to the wireless without frontiers seminar
my name is malkit jhitta and i am the business development manager responsible to promoting oxford semiconductor in asia.
oxford semiconductor is focused on connectivity solutions that will facilitate the convergence of connectivity in the office as well as the home.
oxford semiconductor was started in 1992, focusing then on custom asic solutions
the products now cover 1394 a and b, usb2.0, uarts, card bus, compact flash and pci bridge solutions
our markets are primarily pc and consumer with end products such as dv storage, mp3, mp4 viewer and external storage such as hard drives and optical drives
oxford semiconductor has its head office in the uk, with regional offices in singapore and the usa
the majority of oxford semiconductor’s business is done in asia – this is primarily because asia is the manufacturing base for the world !
oxford semiconductor have products that cater for pci to serial and parallel connectivity – these components are ideally suited for pc add-on cards and also industrial control.
oxford semiconductor offers solutions for compact flash and card bus to serial data for applications such as gprs and bluetooth
and oxford is world leader in 1394 bridge solutions to hard drives and other ide drives such as dvd and cdrom’s. oxford was the first to offer a 1394b solution.
1394b is the new 800 mbps standard that is now being incorporated in high performance pc’s
oxford’s focus is
end-to-end solutions ie
1. silicon – we use leading edge technologies
2. firmware –1394 products
3. device drivers for our pci/uart products
4. reference designs – across all products
5. approvals – we help our customers to achieve whql approval
6. innovation. at our oxford-based r&d centre we have some 50 hardware and software engineers dedicated to driving forward new products and technologies
continuing on the theme of focus oxford embraces and drives new standards. for example:- 1394 – for storage, data streaming, audio, and audio/video applications
we are also involved with copy protection working groups within the entertainment industry
we have key relationships with hardware and software providers
with hard drive manufacturers and generally with companies like microsoft as well as oem/odm’s and silicon foundries
this allows oxford to offer leading edge solutions to its customers
oxford sees the convergence of different technologies in the future for all users of electronic product